Who's Cocoon?
Why is it so hard to find a comfortable bra? We need a better lingerie shopping experience!
The motivation behind Cocoon's founding was due to the founder Shao's mother being diagnosed with breast cancer and undergoing surgery (this is not a sad story, please continue to take it easy). Shao, who had been working in the fashion industry, realized that finding a suitable bra was not as straightforward as grocery shopping. At that moment, I deeply felt that when your uniqueness exceeds the scope of market supply and demand, you are classified as "non-mainstream." The current rule is: since you are non-mainstream, you must find a way to integrate into the mainstream on your own. Actually, for most lingerie consumers, have we ever been accepted by such a market mechanism?
Have you really found a lingerie that truly moves you and makes you feel comfortable both physically and mentally? Anyway, just wear whatever is available; if it's uncomfortable, just bear with it, because we have no other choice.
The lingerie industry has never changed.
No one has ever told you to understand your own body.
No one has ever taught you how to choose a suitable lingerie.
There have never been too many choices.
The size system of lingerie has been established since the 1930s, and according to a questionnaire survey by The Chiropractic & Osteopathy journal in 2008, based on Oprah's Bra revolution proposal in 2005, 80% of women wear incorrect lingerie, and this number has not improved much to this day. How I buy lingerie is basically no different from how my grandma buys lingerie. It's already Industry 4.0, but there are still many regrets and dissatisfactions in the size, technology, and purchasing process of lingerie. -
Since formally starting the business, Shao gradually understands more possibilities and has more ideas for what a new lingerie brand can do, from social, environmental, and psychological aspects, from feeling to understanding to solving pain points, following the pace of technological progress, and listening to those voices that were once overlooked.
你真的找到過一件真正心動、讓身心都舒服的內衣嗎？
反正都是有啥穿啥，不好穿就忍忍、因為我們別無選擇。
一直沒有改變過的內衣產業
一直沒有人告訴你去認識自己的身體
一直沒有人教你如何挑一件適合的內衣
一直沒有太多的選擇
內衣的尺碼體系在1930年代就已經建立，而後自2005年歐普拉提出Bra revolution主張，到2008年根據美國媒體The Chiropractic & Osteopathy journal問卷調查顯示80%女性穿著錯誤的內衣，這個數字至今沒有太多的改善；我怎麼買內衣跟我阿嬤怎麼買內衣基本上沒什麼不同。工業革命都4.0了，內衣的尺碼、技術到購買流程卻仍然留下了很多遺憾和不滿足。
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從正式創業之後Shao漸漸了解到了更多的可能，對於一個內衣新創品牌能夠做的有了更多的想法，從社會到環境到心理層面、從感受到理解到解決痛點，跟隨科技進步的腳步、聆聽那些曾經被忽視的聲音。
Cocoon aims to become the leading digital intimate-wear ecommerce platform in Asia, assisting Asian bra wearers in finding styles and sizes they truly love and fit.
Because we understand the difficulties Asian bra-wearers face in purchasing lingerie, Cocoon is pioneering a revolutionary lingerie platform from the ground up, redefining the meaning and functionality of lingerie for this generation of wearers.
We battle against exclusion, breaking norms to create a lingerie platform that satisfies diverse needs.
We strive to fulfill the joy of wearing lingerie for everyone, aiming for genuine comfort and ease at heart. :)